The GYRE building

Designed by MVRDV, the Gyre building finished construction in 2007. It is located in Tokyo, Japan and is home to many flagship stores of major brands.  The building focuses on being inviting and its verticality. This is in contrast to most other shopping centers.  The floors are twisted around a central core. This results in two twin terraces around the core, one for ascending and one for descending.  The two routes are connected at every floor through a store. This is what gives the building its mystique.  In the designers own words, it is a “vertical promenade”.

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