Meier on Rothschild, also called Rothschild Tower, is a skyscraper in Tel Aviv, Israel. The building was constructed between 2007-2016. Rothschild Tower is 42-stories (520 ft) and has a base dedicated to retail space.  Richard Meier has said that lightness and transparity were the primary goals when designing the building. This is accomplished with the reflective glass along the side of the building paired with the white color of building material. In October 2011, a single apartment in the building was sold to an Israeli business man for 200 million shekels, which is equivalent to about 60,000,000 USD. He essentially bought out the entire top three floors of the building.