This billboard in downtown Dallas is what everyone sees when entering downtown from I-35. Even people who have only visited Dallas once are familiar with it. A lot of people call it “the beer waterfall”. Growing up, I always knew we were downtown when I would see this billboard and it always served as a landmark in my brain. A couple of years ago, my dad actually moved into the apartment building you can see behind the billboard in the image above. This was really cool to me because now I’m in close proximity and get to see the billboard up close when I go visit my dad.